Jeep
Jeep is a brand and a division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of Fiat Chrysler Automobiles. Jeep has been a part of Chrysler since 1987, but the brand is much older than this. In 1945, Willys-Overland commenced production of the first Civilian Jeep (CJ) branded models.
The most famous of the Jeep models is arguably the Jeep Wrangler; a vehicle introduced in 1986 as a 1987 model. With its solid axles and open top, the Wrangler – which is still in production – has become essential to the Jeep brand.
In 2016, Jeep sold 1.4 million SUVs globally and two-thirds of them were purchased by buyers in North America. There is currently over 2400 dealships in the United States that hold franchise rights to sell Jeep-branded vehicles. Data from the first half of 2017 show that Jeep was Chrysler’s best selling brand in the U.S. for that period.
Current product range
Jeep’s current product range consists of off-road vehicles, sport utility vehicles (SUVs) and a pickup truck.
Of the various vehicles sold under the Jeep brand name or using the Jeep logo, some are procuded by Jeep themselves while others are produced by other manufacturers licensed by Jeep.
| Name | Info |
| Jeep Wrangler Unlimited | Compact four-wheel drive off-road vehicle |
| Jeep Wrangler 4-door JL | Mid-size four-wheel drive off-road vehicle |
| Jeep Renegade BU | Subcompact SUV |
| JK | Standard wheelbase Compact SUV; 2-door version |
| JK Unlimited | Long wheelbase Mid-Size SUV; 4-door version |
| JL |
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| Jeep Cherokee KL | Mid-Size SUV |
| Jeep Compass | Compact SUV |
| TJL | Compact pickup truck; 2-door version
Produced by Arab American Vehicles (AAV) in Cairo, Egypt |
| J8 | Mid-Size Military SUV
Produced by Arab American Vehicles (AAV) in Cairo, Egypt Produced by American Expedition Vehicles (AEV) in Montana, USA Produced by Automotive Industries, Ltd (AIL) in Nazareth Illit, Israel |
Apparel
The Jeep brand is also used for a line of outdoor lifeestyle apparel. These products are produced and sold with license form Jeep.
Headquarters
The Jeep marque is headquartered in Toledo, Ohio, USA. For much of the second half of the 20th century, Jeep was the largest employer in Toledo. This is no longer the case, due to industrial restructuring with large lay offs.
Jeep still has two production facilities in the Toledo area, and together they form Jeep’s Toledo Complex. One facility is located within the city of Toledo while the other is found in suburban Perrysburg.
Short facts about Jeep
| Type | Division |
| Industry | Automotive |
| Important milestones | 1943: Trademark application for Jeep 1945: First civilian Jeep launched |
| Headquarters | Toledo, Ohio, USA |
| Area served | Worldwide |
| Owner |
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