Jeep is a brand and a division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of Fiat Chrysler Automobiles. Jeep has been a part of Chrysler since 1987, but the brand is much older than this. In 1945, Willys-Overland commenced production of the first Civilian Jeep (CJ) branded models.

jeepsThe most famous of the Jeep models is arguably the Jeep Wrangler; a vehicle introduced in 1986 as a 1987 model. With its solid axles and open top, the Wrangler – which is still in production – has become essential to the Jeep brand.

In 2016, Jeep sold 1.4 million SUVs globally and two-thirds of them were purchased by buyers in North America. There is currently over 2400 dealships in the United States that hold franchise rights to sell Jeep-branded vehicles. Data from the first half of 2017 show that Jeep was Chrysler’s best selling brand in the U.S. for that period.

Current product range

Jeep’s current product range consists of off-road vehicles, sport utility vehicles (SUVs) and a pickup truck.

Of the various vehicles sold under the Jeep brand name or using the Jeep logo, some are procuded by Jeep themselves while others are produced by other manufacturers licensed by Jeep.

Name Info
Jeep Wrangler Unlimited Compact four-wheel drive off-road vehicle
Jeep Wrangler 4-door JL Mid-size four-wheel drive off-road vehicle
Jeep Renegade BU Subcompact SUV
JK Standard wheelbase Compact SUV; 2-door version
JK Unlimited Long wheelbase Mid-Size SUV; 4-door version
  • Short (2-door) wheelbase SUV
  • Long (4-door) wheelbase SUV
Jeep Cherokee KL Mid-Size SUV
Jeep Compass Compact SUV
TJL Compact pickup truck; 2-door version

Produced by Arab American Vehicles (AAV) in Cairo, Egypt

J8 Mid-Size Military SUV

Produced by Arab American Vehicles (AAV) in Cairo, Egypt

Produced by American Expedition Vehicles (AEV) in Montana, USA

Produced by Automotive Industries, Ltd (AIL) in Nazareth Illit, Israel


The Jeep brand is also used for a line of outdoor lifeestyle apparel. These products are produced and sold with license form Jeep.


The Jeep marque is headquartered in Toledo, Ohio, USA. For much of the second half of the 20th century, Jeep was the largest employer in Toledo. This is no longer the case, due to industrial restructuring with large lay offs.

Jeep still has two production facilities in the Toledo area, and together they form Jeep’s Toledo Complex. One facility is located within the city of Toledo while the other is found in suburban Perrysburg.

Short facts about Jeep

Type Division
Industry Automotive
Important milestones 1943: Trademark application for Jeep
1945: First civilian Jeep launched
Headquarters Toledo, Ohio, USA
Area served Worldwide
  • Willys-Overland (1943-1953)
  • Kaiser-Jeep (1953-1970)
  • American Motors Corporation(1970-1987)
  • Chrysler (from 1987)

    If you want to invest in jeep you have to buy stock in the Fiat Chrysler Corporation.  The company can be traded on the Italian, London and New York stock market.   You can also invest in leveraged position by buying options based on the Fiat Chrysler Corporation. You can buy stock using any stock broker.  You can find a broker here if you want to buy options based on the company.